At the Tanzania Medical Students' Association (TAMSA), our brand is more than just a logo—it is a reflection of our values, professionalism, and commitment to excellence in medical education and healthcare. To maintain consistency and a strong visual identity, we have developed the TAMSA Brand Guidelines, which serve as a roadmap for how our brand should be represented across all platforms.
Why Brand Guidelines Matter
A well-defined brand identity ensures that TAMSA remains recognizable, professional, and cohesive in all its communications. These guidelines help:
- Maintain a consistent visual and messaging style across all materials.
- Strengthen our credibility and trust among medical students, partners, and the public.
- Provide a clear framework for designing banners, posters, social media graphics, and official documents.
Key Elements of the TAMSA Brand
1. Logo Usage
The TAMSA logo is a crucial part of our identity. It should always be used correctly, without distortion or unauthorized modifications. The guidelines outline proper sizing, spacing, and placement to ensure clarity and professionalism.
2. Official Colors
TAMSA's signature colors—denim, bay of many, and squash—represent our identity. These colors must be used consistently across all materials to enhance brand recognition.
3. Typography
We use specific fonts that align with our professional and academic image. The guidelines specify primary and secondary fonts for digital and print use.
4. Design Principles
From official documents to social media posts, the guidelines emphasize clean, structured layouts that uphold TAMSA’s reputation as a leading student organization in the medical field.
5. Digital and Print Applications
Whether designing a conference banner, social media post, or official letterhead, the guidelines provide best practices to maintain a unified and professional look.
Access the Full Brand Guidelines
To ensure all members and stakeholders adhere to the TAMSA branding standards, the full TAMSA Brand Guidelinesdocument is available for download. Click the link below to access it:
By following these guidelines, we can collectively enhance the visibility, credibility, and impact of TAMSA at both national and international levels.
For any inquiries regarding branding, feel free to reach out to us at scopi.tamsatanzania@gmail.com.